{"product_id":"high-hiding-all-purpose-primer-0046","title":"Fresh Start High-Hiding All Purpose Primer 0046","description":"\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvailable Colors:\u003c\/strong\u003e White, Deep Base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheen (or Gloss):\u003c\/strong\u003e Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanup:\u003c\/strong\u003e Soap and Water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResin Type:\u003c\/strong\u003e 100% Acrylic Latex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Exterior\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMPI Rating:\u003c\/strong\u003e 6,17,39,50,137\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVOC Range:\u003c\/strong\u003e \u0026lt; 50 g\/L\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cp\u003eOur highest-performing 100% acrylic primer delivers maximum hide and a uniform finish across most interior and exterior surfaces. This primer provides a mildew-resistant coating and is the go-to for a significant color change.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSeals and suppresses most bleeding type stains\u003c\/li\u003e\n\u003cli\u003eMaximum hiding\u003c\/li\u003e\n\u003cli\u003eFast drying\u003c\/li\u003e\n\u003cli\u003eLow VOC\u003c\/li\u003e\n\u003cli\u003eProvides a mildew-resistant coating\u003c\/li\u003e\n\u003cli\u003eSuperior adhesion\u003c\/li\u003e\n\u003cli\u003eEngineered with \u003ca href=\"https:\/\/www.benjaminmoore.com\/en-us\/interior-exterior-paints-stains\/quality-begins-with-chemistry\/gennex-color-technology\"\u003eGennex\u003csup\u003e®\u003c\/sup\u003e Color Technology\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eView the \u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/FinalProductAssets\/production\/SellSheets\/Fresh-Start-Brochure-US.pdf\"\u003eproduct brochure\u003c\/a\u003e for more information\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eData Sheets\u003c\/h2\u003e\n\u003ch3\u003eSDS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0046\/04600_SDS_EN.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eSDS 046-00 (English)\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/cdn\/shop\/files\/U04600EU_SDS_IT_08-04-2026.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eSDS 046-00 (Italian)\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/MSDS_0046\/04604_SDS_EN.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eSDS 046-04 (English)\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/cdn\/shop\/files\/U04604EU_SDS_IT_08-04-2026.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eSDS 046-04 (Italian)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTDS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/production\/datasheets\/TDS_0046\/046_TDS_US.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eTDS 046 (English)\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon \/ White","offer_id":55245235945811,"sku":"004600-001","price":88.7,"currency_code":"EUR","in_stock":true},{"title":"Quart \/ White","offer_id":55245235978579,"sku":"004600-004","price":33.75,"currency_code":"EUR","in_stock":true},{"title":"5 Gallon \/ White","offer_id":55245236011347,"sku":"004600-005","price":424.25,"currency_code":"EUR","in_stock":true},{"title":"Gallon \/ Deep Base","offer_id":55245236044115,"sku":"004604-001","price":88.7,"currency_code":"EUR","in_stock":true},{"title":"Quart \/ Deep Base","offer_id":55245236076883,"sku":"004604-004","price":33.75,"currency_code":"EUR","in_stock":true},{"title":"5 Gallon \/ Deep Base","offer_id":55245236109651,"sku":"004604-005","price":424.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1109\/6444\/1427\/files\/image_0046_1080x1080_en_US.jpg?v=1791382284","url":"https:\/\/www.benjaminmooreitalia.com\/en-it\/products\/high-hiding-all-purpose-primer-0046","provider":"Duesse Color Group","version":"1.0","type":"link"}